Within a cult, the guru lays down a different vocabulary from the exterior world. In fact, the followers have to appropriate a serious, scientific or religious language according to the cult but which have a meaning only inside this one. The followers feel unique, valorised and so they think they will be able to reach their goal. However this technique is a way to stop the communication with the exterior world and to impoverish the mind. It is an effect that allows anesthetizing the critic spirit and the members’ personality.
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